SEO Content Brief

The Prompt

Create an SEO content brief for the target keyword: [PRIMARY KEYWORD]

Research and provide:

**Keyword Strategy:**
- Primary keyword + search intent (informational/commercial/transactional)
- 5-8 secondary keywords to weave in naturally
- 3 long-tail question keywords (for FAQ schema)
- Keyword difficulty assessment

**Content Specifications:**
- Recommended word count (based on competing pages)
- Content type (guide, listicle, comparison, how-to)
- Required sections (H2s) based on what ranks
- Unique angle that differentiates from page-1 results

**On-Page SEO:**
- Title tag (under 60 chars, keyword front-loaded)
- Meta description (under 155 chars, includes CTA)
- URL slug recommendation
- Internal linking targets (3-5 relevant pages)
- Schema markup type (FAQ, HowTo, Article)

**Competitive Gap:**
- What top 3 results cover well
- What they miss (your opportunity)
- How to be 10x more useful than existing content

**Content Outline:**
- Introduction hook
- H2 sections with key points
- Where to place CTAs
- Visual content suggestions

How To Use It

Provide your target keyword and your site’s domain authority context. The brief becomes a complete specification that any writer can execute against.

Why It Works

Most SEO content fails because it mimics competitors instead of surpassing them. This prompt explicitly identifies the competitive gap — what’s missing from current results — so your content earns rankings by being genuinely more useful.

Variations

Content refresh brief:

This existing page ranks #7 for [KEYWORD]. Analyze what's missing compared to pages ranking #1-3 and create a refresh plan to improve its position.

Topic cluster planner:

Design a topic cluster around [PILLAR TOPIC]. Create: 1 pillar page brief + 8-10 cluster page briefs with internal linking strategy.

Local SEO brief:

Create a local SEO content brief for [BUSINESS TYPE] in [CITY]. Include: local keywords, Google Business Profile optimization, and local link building opportunities.